Ganas Locas

Summer 2017's Biggest song, sponsored by Hype Energy


Hype Energy teamed up with American songwriter Prince Royce for the official Music video of "Ganas Locas".  The video was released online on July 14th and received coverage in press and via Prince Royce’s social media accounts.



Prince Royce is a multi-platinum award-winning Latin superstar with 11 number one hits, 21 Latin billboard awards and 9 Latin Grammy awards in the past 5 years.  He has over 2 billion streams online and a strong presence in Latin America and Spanish speaking countries, making his music a perfect platform for Hype Energy to reach consumers as it grows in Latin American markets.


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The official "Ganas Locas" video features extensive Hype Energy visibility. The setting, a gas station, features refrigerators stacked with Hype Energy 500ml SKUs which are clearly visible for viewers.  The female lead interacts with the Hype Energy cans in a natural manner and Hype branding is clearly visible.  This provides consumers with a reinforced brand message and ensures brand awareness in an organic manner.


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The "Ganas Locas" video has received over 12.1 million views and Prince Royce’s Social media posts have seen engagement close to 200,000 reactions across the three main social platforms.


Hype Energy’s involvement with Prince Royce brings the brand closer than ever to Latin American consumers, supported by our clear business focus on these markets and the extensive marketing activations in the region.


Hype Energy is a functional lifestyle energy drink, enabling consumers to live with maximum energy. For more information on Hype Energy products contact Hype Energy global sales at