Sahara Force India F1 Team

It’s in our blood

Our heritage and history revolve and entangle with Formula One like the twists and turns of Monte Carlo. Hype Energy was born in motorsports. As well as sponsoring the likes of Jaques Villeneuve, André Lotterer, Sergio Pérez, Nico Hülkenberg and now Esteban Ocon, our heritage starts from the very top - our very own ex-F1 driver, 24 Hours of Le Mans winner and Hype Energy CEO, Bertrand Gachot.




We know that Formula 1 is the pinnacle of motorsports, so we took the same premium, lavish lifestyle from the worlds biggest motorsport and applied the same principles you see throughout the grid to our energy drinks. Power. Performance. Pushing the limits.


Our sponsorship with Sahara Force India confirms that. Once underdogs of the paddock, Force India are now the fourth fastest team on the grid ahead of historical teams like McLaren and Williams, and they continue to move forward on their march towards the podium positions fuelled and refreshed by the Hype Energy formula.


Look for us

Hype Energy has sponsored Sahara Force India for 3 years now, and our branding features extensively on the car this year. Take a look where you can find us on this year’s VJM10…


Nose Cone


Air Intake


Inside of Rear Wing




Top of Rear Wing (Bahrain GP)


Driver Overalls





Fuelling Force India

At every race we supply our premium drinks range to the team, mechanics and drivers to keep them refreshed and on top of their game. You’ll see our custom built and personalised Sahara Force India bottles for both drivers at each weekend, and who knows which ice cold premium flavour is swirling inside? 


What we represent in F1

Formula One is the pinnacle of motorsport, combining futuristic technology with passion and a premium lifestyle. Hype Energy is no different. We’re a premium energy drinks brand that pride ourself on the quality and design of our energy drinks. Premium taste, premium design charged with an underdog mentality. That’s our formula.