SFI Partners Party 2017

Hype Energy reinforces F1 Partnership


Hype Energy's commitment to Formula 1 brings the company closer to the millions of passionate motorsports fans around the globe.


Sahara Force India Partners Party 2017 1


Hype Energy was in attendance for the 2017 Silverstone GP Partner’s Party hosted by the Sahara Force India F1 Team.  The event saw the bringing together of official partners of Sahara Force India and activations from all key sponsors.


Hype Energy guaranteed exposure with the introduction of the Hype Energy Power Pad. The large area featured cross-promotion from partner brands within gaming and entertainment. A custom built bar area served Hype Energy based cocktails, which strengthened the unique and premium image of Hype Energy to the event attendees.


Sahara Force India Partners Party 2017 1b


Professional Gaming team ’Epsilon eSports’ were in attendance courtesy of Hype Energy, the event providing a perfect platform to see eSports and Formula 1 come together.  Creative Labs supplied Sound BlasterX Katana Multi-channel Gaming Soundbars to fill the Power Pad with atmosphere as partners were treated to the full portfolio of Hype Energy products.


The event saw Hype Energy introduce a Formula 1 Simulator competition, handing out partner prizes to attendees with the fastest laptimes and generating significant buzz around Hype Energy, Formula 1 driver Esteban Ocon was the star entrant and provided a benchmark for competitors to target.  The main prize was awarded as part of Sahara Force India’s ceremony and was live streamed via the internet, with Hype Energy generating significant visibility from this.


This commitment to Formula 1 brings Hype Energy closer than ever to the millions of passionate motorsports fans around the globe. Our strong ties with the Sahara Force India F1 Team ensure that we receive strong media coverage and excellent visibility on the VJM10 Formula 1 car.


Bahrain GP Hype Energy F1 visibility


Formula 1 fans are passionate and knowledgeable about the sport, Hype Energy’s strong heritage in the sport allows us to present in an organic way to these fans and our social media around events has proven to be some of our most engaged with content. These consumers are aware of our brand and value our involvement within the sport.


Formula 1 is one of the world’s most watched sporting activities: 400 million viewers tuned in for television coverage in 2016, with many more interacting with Formula 1 content across the internet.


Hype Energy continues to support Sahara Force India as they target 4th place in the 2017 Constructor’s Championship.


Hype Energy is a functional lifestyle energy drink, enabling consumers to live with maximum energy. For more information on Hype Energy products contact Hype Energy global sales at sales@hype.com