Sofya Zhuk

The rise of a tennis star


Hype Energy drinks has entered into a multi-year sponsorship deal with rising tennis star, Sofya Zhuk.  Sofya will be supplied with Hype Energy products and a customised Hype Energy drinks sport bottle for use during competitions as she competes on the world ITF circuit.


Sofya Zhuk rose to fame following her 2015 Wimbledon Girls’ Single Championship and has continued to progress toward the WTA championship ever since.  Two ITF tournaments wins in 2017, one in Naples, Florida and the other in Bursa, Turkey have helped her climb 145 places in the world rankings to 151st.

 Sofya Zhuk double2

The deal represents a new chapter for Hype Energy as it expands its athlete portfolio. Sofya’s promising talent, media friendly personality and positive attitude ensures excellent media exposure and Hype Energy will benefit from increased coverage within the key millennial demographic.


Hype Energy is a perfect fit for the active lifestyle of Sofya. Her international travel and multiple ITF circuit commitments means she requires the boost that the premium taste of Hype Energy provides.


Sofya’s sponsorship will present and reinforce the brand message in an organic manner to sports fans and allows Hype Energy to leverage existing activations for further reach into our target markets.

 IMG 1986 2

Hype Energy is a functional lifestyle energy drink, enabling consumers to live with maximum energy. For more information on Hype Energy products contact Hype Energy global sales at